Scenario: You're about to launch your product, but don't know how to build the perfect landing page for it. You're one of us!
I get it, there are a few attributes and notes that you need to think about.
Having a great landing page experience will go a long way. So let's see which attributes describe a good landing page experience.
So, in this post, we'll go through all attributes that describe a good landing page experience.
The first thing your potential customers will see is the landing page. So no doubt, it is as important as the product itself. If your landing page experience is not optimized, then you can not expect a high conversion rate.
When working on your landing page, act as if you are the potential customer. If your landing page, cannot convert you, it'll definitely not convert users that do not understand your product.
A poor landing page experience has a big impact on your conversion rate as well. But I'll help you overcome that, based on my experience with Tolt.
The first thing your landing page visitors sees is the hero section. This is the most important attribute of a good landing page experience. The reason is that in a fast-moving world, potential customers don't have the time to scroll around to figure out your product.
There are a few elements you need for a perfect hero section.
Here's an example of a good hero section:
This is the place where you pick your best features and proudly showcase them.Each feature should have an image or video and a description that will help your potential customers understand the product.
Your potential customers probably already face the problem you're solving. So, in this section, I would. remind them of the problem and how my product is going to solve it.
In this section, you can showcase your customer's reviews or even better case studies. This section tells your potential customers, how credible you are.
This is pretty self-explanatory. A blog section will prove to your customers that you're active and still care about your product. Make sure the blogs you write, actually have customers!
Now is the time to convert your potential customers into actual customers. Design a simple and bigger CTA section with a catchphrase that will catch visitors' attention.
That's it! Now you know all the attributes that describe a good landing page experience!